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This creative packaging design takes elements and colours from the area’s colourful houses and terrazzo pavements, helping the product stand out on the shelves. Meanwhile, a soft rounded serif is used to make it approachable, while still premium in quality. One food packaging design trend is using smart packaging to take consumers to done-for-you recipes. In a more advanced use of technology, brands are preparing for an immersive experience where consumers go from package to augmented reality. Magic Spoon Cereal is a new brand reimagining the childhood cereals of yesteryear in a high-protein, low-sugar form. A limited-edition variety pack of mini boxes comes in flavours of fruity, frosted, cocoa and blueberry, and the packaging features unique illustrations for each flavour.
Clean and Simple Minimalist Designs
You can create scaled prints and experiment with different solutions. If you have a chance to showcase your brand identity then you should take it. Mailer boxes with logos are the most universal type of packaging that fulfills both functional and marketing purposes.
Kindred Black’s Earthy Look is Artsy Beauty Shop on the Outside, Witchy Apothecary on the Inside
In categories where minimalism has become the norm, when compared to the competition, maximalist designs can make products seem exceptional. Minimalist packaging designs create a direct, no-frills experience with a product. Crazy designs or patterns do not overwhelm customers who look at your packaging.
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We’re here to tell you that while trendy packaging design ideas may garner media attention, trendiness in product packaging only sometimes leads to greater revenues from retail store shelves. While we recommend that you review the latest packaging design trends when during your concept phase, leave the final verdict to packaging design testing. Test to determine how these packaging trends impact consumer purchase intent and whether they help your product stand out on store shelves. This typically entails a much bolder use of unusual combinations, intense colors, and cartoonish illustrations. These types of illustrative print designs are usually geared towards kids and men.
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According to a research study by Ipsos, 72% of American consumers confess that packaging influences their shopping choices. If you're a designer, you'll know Behance – but it's worth including here in case you'd overlooked it. And of course, there are new additions being added pretty much constantly. A division of design firm Under Consideration, Brand New focuses solely on corporate and brand identity work, and features a vast library of inspirational packaging designs. But this is not just a showcase site; as well as all the beautiful imagery featured, many of the designs here are reviewed in detail, with experts giving their opinion on if, how and why each concept works. For its packaging design, branding heavyweight Anagrama took inspiration from the regional flags of the country's 26 sovereign states.
Creative package design examples
German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project." “I wanted to give blind people the liberty of doing something so obvious as going down to the supermarket and buying milk,” explains Burling.
The frustrating thing about this site is that there's nothing in the way of commentary; just images – and often there are no links to the creator of the packaging to enable you to explore further. When planning the packaging design for spice blend range TIQLD, Alphabet used humorous illustrations to convey a playful, confident brand identity. The pouches each feature a split design capturing an unexpected combination of objects.
Mezcal 28 Honors Its Mexican Heritage with a Charming Passport-Stamped Bottle
We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character change with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.
The Good, The Bad, and the Bounty of Packaging - Packaging Digest
The Good, The Bad, and the Bounty of Packaging.
Posted: Wed, 29 Nov 2023 11:20:35 GMT [source]
Let us handle every step of your shipping your packaging order to ensure safe and on-time deliveries. Ensure on-time deliveries with reduced carbon emissions through working with our dedicated logistics team. Have confidence in your packaging materials through managed stringent quality control and monitoring. Build an entire product line in one place using a range of certified facilities worldwide for every piece of your packaging. Show off your baked good with personalized cake and bakery boxes tailored to your brand. Find the perfect packaging solutions tailored to your industry niche.
Great package design will increase your sales and visibility in amazing ways. Petit-Pli, a clothing company for kids took their packaging a step further, by making it re-purposable as a pretend jet pack. Using the letters “OLO”, Stepan Solodkov created an amazing set of emotions adding value to the brand. Olo is an easy and fun way you can enjoy your food and fruit juices.
The unique nature of EazzyPizzy is represented in its variety of taste combinations. Therefore, when designing the brand identity, we used a visual technique of contrast in order to emphasize the peculiarity of the brand. The branded pattern features a piece of pizza with orange, scoops of ice cream with tomato, melted cheese and sweet cream, strawberries and salts. ¨Paletería by Alex¨ is an entrepreneurship that commercializes artisanal popsicle and has developed a franchise business model in Ecuador.
Kangan Arora is a London-based designer with a particular flair for bold textiles and vivid prints. Global skincare brand REN brought Arora in to create Christmas gift packaging to go with the theme ‘little boxes of joy’. The studio created seven different abstract patterns inspired by traditional festive products such as wrapping paper, fairy lights and cosy textiles. After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.
With a taproom and bottle shop that welcome inquisitive visitors, the brewery needed an approachable brand that matched its unconventional sensibilities. “The iconic worm logo is modern and playful, and speaks to the grass-roots of composting. We extended this into a bespoke typeface ‘Worms Display’, as well as creating a bold graphic worm print for maximum standout,” says Donaldson. It needed a brand-new identity that would grab attention, yet hold onto the existing consumer base.
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